Global freeze-dried pet food market is expected to reach USD 1,613.70 million in 2028, from its recorded value of USD XX million in 2020, growing with a CAGR of 9.41% during the forecast period.
Freeze-dried pet foods are prepared without using any preservatives and are freeze dried as soon as they are made. Freeze dried pet foods have health benefits such as less likelihood of allergies, improved digestion, improved oral health, overall health and immunity improvement.
In the freeze drying process, the meat is frozen and cut into pieces. Then it is tempered to allow it to be shaped or diced to the desired form and put into the blast freezer for deep freezing. It is then rolled into freeze drying chambers for about 12 hours. The trays are then rolled out and packed. This process has proved to be lucrative for many pet food manufacturers and the high sales have been recorded which will impel the manufacturers to adopt the technology.
Freeze drying included single meats for processing, but the trend of blend of meats has emerged in the past few years. The blend of meats is processed into freeze-dried cubes that are added to dry kibble.
Increasing trend of nuclear families is growing the ownership of pets globally, in turn fueling the demand for freeze-dried pet foods in the market. Freeze-dried pet foods are stored for a longer time without contaminating or spoilage which makes it popular with consumers.
Moreover, increasing the per capita income of the people will propel the product market. People have become conscious about the composition of their pet’s food.
To provide healthy and nutritious food to the pets, the pet food industry will experience a noticeable change. The health concerns related to animals have also geared up the market for freeze-dried pet food.
Market Dynamics
Drivers
- High nutrition and added health benefits of freeze-dried formulations
- Increasing pet population
- Changing perception of consumer towards pet health
- Freeze dried pet food as closest substitute to fresh food
Restraints
- Rising prices of raw materials
- Health risks to pets consuming freeze-dried food
Increasing pet population
Increasing pet population in recent years is boosting the requirement for freeze dried food market
People are petting a dog or cat as they benefit people in multiple ways such as lowering stress, controlling blood pressure. In the case of children feeding and caring for a pet encourages childhood responsibility.
For instance, in China, a large proportion of people have companion animals in their home, of which 25 percent have a pet dog and 10 percent have a cat. Many pet owners in China own more than one companion animal.
The dog population in China has increased from 55,447.5 thousands in 2013 to 84,595.0 thousands in 2017 while the cat population will have the largest growth, with an 18.5% CAGR, while the reptile population is forecasted to have the smallest growth, with a 0.3% CAGR. Due to the population boom, cats will go from having the fourth largest population in 2017 to the second largest in 2022.
Over the last ten years the number of cats and dogs has increased by about 10%
Pet ownership has proven benefits to both physical and mental health in people. Similarly, assistance animals improve the lives of those with disabilities. Hence the pet population has been growing in recent years.
With the increase in the number of pet population, owners are becoming increasingly aware of their pet’s health and nutrition. This, in turn, is creating a growing demand for diversified forms of freeze dried pet food.
Geographical Analysis
Middle East and Africa freeze-dried pet food market is likely to reach USD 59.86 million in 2028, from its recorded value of USD 32.20 million in 2020, growing with a CAGR of 8.40% during the forecast period. Egypt, Saudi Arabia, UAE and South Africa are some of the countries in Middle East and Africa where freeze-dried pet food are widely used.
Owning a pet is considered as a status symbol in the UAE due to which they are becoming more popular among high income earners. On account of rising pet humanization trend, a large section of the UAE population has started treating their pets as a part of their family. This evolution in the relationship between owners and their pets has increased the owners' awareness of their pet's health such as weight, allergies and dietary tolerances which has resulted into a heightened demand for different types of freeze-dried pet food in the country.
Premiumised pet food products, such as added ingredients, gluten-free, multigrain, protein-specific, grain-free, introduced by the manufacturers are gaining traction in the region as they provide better quality food, novel proteins and right balance of nutrients.
Egypt has one of the lowest pet dog ownership rates in the world, but still the culture of pet ownership is not very well established in Egypt, especially in Egypt’s cities. It is fair to say that the Egyptian pet food industry is growing and it has begun to register decent growth rates in recent years.
Egypt’s animal shelters have been also playing a very active role in terms of increasing the awareness of pet food, mainly among younger generations of Egyptian consumers.
On the other hand, the Northern African countries are influenced by the western culture and the rising adoption of pets, in particular dogs & cats are driving imports of foreign brands. South Africans perceive pet nutrition to be associated with proteins, vitamins & minerals, fats and carbohydrates.
The South African region is dominated by more than 200 brands of pet foods and companies like Hills have been supporting animal welfare organizations around South Africa and Namibia through its sales team, comprising of vet nurses, and pushing for their nutritional care products such as freeze-dried pet food.
Dog segment accounted for highest market revenue share of 75% in the year 2020. The segment is likely to reach USD 45.74 million in 2028, from its recorded value of USD 24.30 million in 2020.
Eye-care, tooth care, immunity, digestive health are some of the common functionalities, which the pet owners look for in the product labels before making a purchasing decision.
Rising levels of obesity, coronary diseases, among pets are driving sales of freeze-dried pet food for immunity, weight management and digestive health in the region.
Canine and co is South Africa’s first online pet specialty store which offers Orijen original freeze-dried dog food.
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