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Swiss Based Oral Healthcare Firm Uses DATAM Intelligence services to Reach Market Potential for Oral Mucositis Therapy

Challenges faced in the US Market of Opioids – crisis

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Client

SUNSTAR

PROCESS TYPE

Business expansion into new Geographies with new Product portfolio.

Overview

Japanese Oral Care firm has concentrated on growing its business operations, particularly in Europe, the United States, and Asia, in the areas of pharmaceutical products, health care, and beauty (including Japan). To understand the market's feasibility, The firm has a need to search for market potential, particularly in the pharmaceutical industry. The company has decided to purchase a marketing research report on the therapy for oral mucositis. DataM Intelligence evaluated the company’s current market position and identified some potential areas of improvement. We also determined the capabilities they currently have in the market and gave information on the US market volume. The research Insights provided from DATAM INTELLIGENCE offered information about the market size, competitive analysis, and production cost elements. The methodology used to determine its market size was first quite convoluted and hard to comprehend but with a personal assistance from the research team and communication further gave a path to reach the target market and objective in the report helped the company. Company has already introduced various non-pharmaceutical treatments for oral mucositis, which has helped the business to solidify its oral product strategy.

Impact

Oral care contributes 15% of total revenue

23%

Net sales

2.068%

Increase in sales

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