Asia Pacific freeze-dried pet food market is likely to reach USD 385.88 million in 2029, from its recorded value of USD YY million in 2020, growing with a CAGR of 10.75% during the forecast period.
China, Japan, and Australia are some of the major countries in the region contributing 34%, 26% and 12% share respectively. The Asia Pacific region of the global freeze-dried pet food market is extremely lucrative.
China's freeze-dried pet food market is likely to reach USD 162.46 million in 2028, from its recorded value of USD 59.02 million in 2020, growing with a CAGR of 14.19% during the forecast period.
China’s pet economy is still in the infant stage. It has been estimated that there are about 100 million families which is approximately 22% of the total households that own a pet.
According to the State Council of China, around 73.55 million households own a pet, of which 46.1% own dogs and 30.7% have cats. Increasing pet adoption is also a major reason for the increasing pet dog population.
In the total pet population, dogs account for 34% and cats account for 20% in 2019. The increasing adoption of dogs by the millennials as an asset has boosted freeze-dried pet food sales over the recent period.
Unlike the cities in the US and other European countries, most millennials in the country are pet owners and it has been reported that more than 45.2% of pet owners in the urban cities are below the age of 30. As such, freeze-pet food is expected to show a major boom in the coming years.
Navarch was just one of several companies specializing in breed-specific dog foods, showing the diversity of the small but growing pet ownership in China. Newer categories like freeze-dried pet foods were also represented
On the other hand, India's freeze-dried pet food market is likely to reach USD 13.66 million in 2028, from its recorded value of USD 6.65 million in 2020.
High growth potential has attracted more investments and many pet startups like Dogspot, Heads Up for Tails, Nimble Wireless have come up over the years.
Pet food manufacturers are offering more natural products that are gluten-free and GMO free with increased health benefits like dog food with Omega 3 and 6 fatty acids for healthy skin, probiotics in dry formula to help maintain digestive health, glucosamine for healthy joints and strong bones, and vitamins and minerals for complete and balanced nutrition of dogs.
In December 2019, Doggie Dabbas, an Indian fresh and frozen pet food brand for dogs and cats, opened a factory in Manesar, Gurgaon, expanding its operations. In line with this expansion, the company also launched its own website in November for customers to directly engage with the brand.
The company is currently producing 5,000 customizable, freeze-dried pet meals every month under the Freshibble brand as single-meals at INR540 (US$7.60) and three-meal value packs at INR1,500 (US$21.11).
The Japanese freeze-dried pet food market is projected to witness a CAGR of 8.05% during the forecast period (2021-2028). Dogs and cats are the most popular types of pet among Japanese and in 2019, they had an ownership share of 11.5% and 10.1% respectively. In 2020, there were approximately 20 million cats and dogs being kept as pets in Japan. This was attributed in part to the COVID-19 pandemic, during which time the number of new pet owners increased.
The main driver for the market is the humanization of pets wherein human characteristics are ascribed to pets, and they are treated similarly. This trend resulted in an increased focus on pet health, nutrition, weight, and overall wellness.
Japan's freeze-dried pet food market is also seeing an increase in internet retailing of freeze-dried pet food and multinational brands are again expected to be the main players in the market during the forecasted period.
Premiumization of pet food in the country is currently on overdrive as more Japanese pet owners upgrade their pets' food from premium to super-premium, with health and wellness concerns becoming their top priority amid the COVID-19 pandemic.
In 2020, the rest of the APAC freeze-dried pet food market valued USD 22.71 million and is poised to expand with a CAGR of 10.31% during the forecast period to reach a market value of USD 47.88 million by the end of 2028. As the market is in the introduction phase in many countries in Asia, freeze-dried pet food is still in the nascent stage. Rest of the APAC functional pet food market include a number of countries from Central, and SouthEast Asia; most prominent being South Korea, New Zealand, Singapore, Thailand, Malaysia.
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