United States and Canada Pulp and Paper Market

Paper consumption is increasing gradually in US and Canada

Increasing paper consumption usage in the US and Canada is the major driving factor for the market growth. Paper is more than an industrial product. There are many largest paper producing companies in the USA as the role of the paper has become increasingly over the last several years. Pulp and Paper constitute one of the most important segments of the US and Canada’s industrial economy and is treated as a basic sector. Paper plays a major role in the evolution of civilization. On the other hand, it is very difficult to imagine modern life without paper. Paper is an important material, used daily for many purposes worldwide.  The global production of paper and cardboard stood at approximately 419.7 million metric tons in 2017. More than half of that production was attributable to packaging paper, while almost one third was attributable to graphic paper.  Paper products have become one of the most widely used commodities in the US and Canada. Many end-users ranging from restaurant and food trucks to commercial users have a constant demand for these products in the urban markets when compared to rural establishments that majorly rely on the retail variants. Paper napkins, paper towels, wipes, toilet papers, incontinence products are the various types of paper products that are available in the market. Commercial, food and beverage industry and hospitals & healthcare etc., are the major end-users of paper products.

Among the paper products, Tissue paper is a type of paper handkerchief which is lightweight and used for various purposes, such as wiping hands, face, table napkin, wrapping tissue, etc.  Hygiene tissue papers are mostly used for facial purposes. Facial tissues refer to a class of smooth, soft, absorbent, and disposable paper that is suitable to use on the face.  Tissues and hygiene products help consumers to maintain a healthy and hygienic lifestyle in their daily lives. The United States of America is the largest market for the paper product and it also commands high per capita consumption. USA and Canada stood at 2nd and 8th positions in terms of paper producing countries worldwide. For instance, US-based company, International Paper is one of the world’s top paper companies and leading producers of fiber-based packaging, pulp and paper. The company is operating in more than 24 countries. This company transforms renewable resources into recyclable products that people depend on every day. In 2015, the US had recovered 52 million tons (315 pounds) of paper per person in the United States. Furthermore, the US-based company, Georgia-Pacific Corp. is one of the leading makers of tissue, pulp, paper, packaging, building products and related chemicals in the world. This company is known for producing Brawny® paper towels, Quilted Northern® bath tissue and Dixie® cups and tableware. This company is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and so on.

Recent studies claim that three in 10 shoppers are considered heavy users of bathroom tissues and they shop for about 13 or more rolls every month. Toilet and added value papers are seeing the advantage of the support of effective category segmentation innovations.  Prime innovations, like dermatologically tested variants, flushable variants, and the double-layered toilet papers, are distinguishing the general toilet papers from the premium ones.

The value growth of the tissue paper is entirely driven by the introduction of premium and super-premium toilet papers. The differentiation of this premium and super-premium away-from-home tissue and hygiene products is already seen on the supermarket shelves in the form of premium packaging, as the biggest sub-sector of away from home market bathroom tissues are already enjoying the household penetration rates close to 100%.

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