Why Ignoring Meat Alternatives Market Will Cost You Sales

What are the key factors spurring the consumption of meat alternatives?

The high nutritional value of meat alternative products, growing concern on health-related issues due to intake of meat-related products, and increasing research findings on the disadvantages of meat intake are one of the important driving factors for the meat alternative market.

In terms of health issues, the market is largely being driven due to increasing awareness of the connection between high meat consumption and non-communicable diseases. Many consumers are increasingly adopting meat alternatives to combat the obesity epidemic and the rise in other NCDs.

Research Studies includes 

For instance, according to a study published in the British Medical Journal, high red meat consumption increases the probability of contracting nine NCDs such as cancer, diabetes, strokes, and Alzheimer’s up to 26%.

Another study conducted by researchers from the University of Oxford concluded that, if a ‘healthier global diet’ became the norm by 2050, it could prevent approximately 5.1 million deaths a year due to less consumption of meat decreasing the incidence of chronic NCDs associated with obesity. 

Additionally, in terms of nutritional value, meat-alternative soy-based products like tofu and tempeh consist of high protein content, vitamins, and minerals, and are low in cholesterol. Compared to meat consumption, the regular consumption of meat alternative products leads to several health benefits.

Even if there is some dissatisfaction among consumers regarding price and texture, the lack of substitutes for meat alternatives and benefits in terms of nutrition attracts vegan consumers to opt for meat alternative products in their daily diet. 

Meat substitutes Products are Tofu, Tempeh, Textured Vegetable Protein, and Others.

Tofu 

Tofu is made from soybean curds, which are gluten-free and low in calories. Tofu does not contain any cholesterol and serves as a source of iron and calcium in the body. Tofu can be made using agents, such as calcium sulfate or magnesium chloride, which affect its nutritional profile. 

Additionally, some brands of tofu are fortified with nutrients like calcium, vitamin B12, and iron. Regular intake of tofu as a substitute for meat products lowers the risk of several age- and lifestyle-related issues such as obesity, diabetes, and heart disease. These factors have contributed significantly to driving the product demand and increasing annual sales of finished goods. 

Tempeh

Tempeh is a traditional, fermented soy product originating from Indonesia, which is a popular vegetarian meat replacement. Tempeh meat substitutes are known to decrease cholesterol levels, oxidative stress, and appetite while improving bone health. 

The tempeh food items are a versatile ingredient with high protein, probiotics, and vitamin content, making the end-products a popular choice among consumers seeking similarity in food texture with meat items. The consistency and durability of tempeh have allowed manufacturers to manipulate the taste of the end products, which has made it highly desirable as meat-replacement food.

About Us:

DataM Intelligence was incorporated in the early weeks of 2017 as a Market Research and Consulting firm with just two people on board. Within less than a year we have secured more than 100 unique customers from established organizations all over the world.

For more information:

Sai Kiran

Sales Manager at DataM Intelligence

Email: [email protected]

Tel: +1 877 441 4866

Website: www.datamintelligence.com