How 8 Things Will Change The Way You Approach Probiotics Market

What are the key driving factors of the Probiotics Market?

Rising health consciousness

• The increasing focus among the population on gut health is the primary factor for the growth of the global probiotics market. Intestinal health is proven to be majorly dependent on a balanced diet and intake of adequate prebiotics and probiotics
• Probiotics are live beneficial microorganisms and are considered an effective solution for the maintenance of gut health. These products help balance the gut microbiota and inhibit the growth of harmful bacteria in the intestines
• Moreover, probiotics such as Bifidobacterium infantis, Lactobacillus acidophilus, and Lactobacillus rhamnosus alleviate IBS symptoms including bloating, abdominal pain, and irregular bowel movement.
• Probiotics reduce gas production by balancing the gut microbes, thus helping reduce the symptoms of gas and bloating
• Beyond gut health, probiotics are finding a wide range of applications in oral health, skincare, women’s health, children’s well-being, and respiratory health. The development of suitable probiotic formulations for these health benefits is supporting the market growth

Awareness of preventive healthcare

• Growing consumer interest towards precautionary intake of dietary supplements for the healthy maintenance of metabolic activities is supporting the growth of the global probiotics market
• Several research studies have proven the role of probiotics in disease prevention and health promotion. Healthcare practitioners are turning more aware of the health benefits and the therapeutic recommendations are also driving the sales of probiotic supplements
• Furthermore, the increase in health spending of consumers is supporting the trend of a preventive approach to healthcare, thus bolstering the market growth

Ban of antibiotic growth promoters

• The ban on the use of antibiotics in animal feed is another factor in the growth of the global probiotics market. Probiotics evolved as the alternative growth promoters in poultry, ruminant, and other feeds owing to their growth-enhancing capabilities
• Probiotics is playing a vital role in animal production by altering the gut microbiota and thereby improving overall health and productivity
• Livestock and poultry feed manufacturers across the globe are increasingly using probiotics in antibiotic feed formulations. Companies such as CHR.Hansen and Novozymes are witnessing significant sales growth in the feed probiotics business

The growth of food retail business in the Asia Pacific region

• The surging retail sales of food products is another factor supporting the growth of the probiotics market, particularly in the Asia Pacific region. Probiotic foods such as Yogurt, Kefir, and Sauerkraut are witnessing significant sales growth in retail stores. Supermarkets and hypermarkets are adding probiotic functional foods to their shelves to meet the growing demand
• This growth in retail probiotics can also be attributable to marketing activities. The promotional activities laid by leading yogurt brands are driving their penetration in developing economies
• Also, the online sales of probiotic supplements are on the surge in countries such as India, South Korea, and Singapore. The consumer interest in immune health, digestive health, and heart health is promoting sales in these countries

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