Blog - Apply These 9 Secret Techniques To Improve Plant Protein Market

2019-11-21

The Global Plant Protein Market into – North America, South America, Europe, Asia-Pacific (APAC), and Middle East and Africa.

Global Plant Protein Market

The global plant protein market is expected to grow at a rapid pace owing to the high protein content and many health benefits of plant protein. Plant protein is gotten from sources, for example, soy, wheat, and other plant sources. Vegetarians and vegans need to mix their protein sources and ensure that they are getting all of the essential amino acids. Most plant proteins need at least one of the important amino acids required by the human body for ideal development and fix. Most of the plant proteins are extracted from seeds and vegetables.

Rising Consumption of Plant-Based Food Due to Health Benefits

The increasing awareness about the health benefits of plant-based foods among consumers is boosting the growth of the market. Plant-based packaged foods have emerged as a good nutritional option, especially for vegetarians and vegans. Prolonged consumption of animal proteins may increase cholesterol levels and increase the risk of cardiac diseases. Plant protein is low in saturated fat and cholesterol and is a good source of unsaturated fat, fibers, vitamins, and minerals. Therefore, with increasing customer preference for plant-based foods, food manufacturers are formulating plant-based foods with a vegan claim to tap the market demand. For instance, Pacific Foods offers Organic Seitan Korean BBQ and Organic Seitan Original prepared from plant-based ingredients. Also, consumers are increasingly preferring plant-based milk not only due to the taste but also owing to its functional properties. For instance, soy milk contains 0.5 grams of saturated fat and does not contain trans fats and cholesterol, making it a good choice for diets limiting unhealthy fats. It contains all nine amino acids in an ideal ratio for human health and wellbeing. Soy protein isolates have low cholesterol than animal proteins. Soy also contains phytosterols, which help in preventing cholesterol absorption and helps in decreasing the risk of heart failure. It also helps in strengthening bone density and is a good source of vitamins such as B12 and B6. Soy is also the key source of minerals such as iron and zinc and contains isoflavones that minimize the risk of breast cancer in women.

Sensory Properties related to Plant Protein Potential

Despite all the health benefits associated with plant protein, it is still not universally accepted due to its sensory properties such as flavor. Many consumers do not prefer the beany aroma and grassy flavor. The unfavorable flavor profile of soy products includes bitterness and astringency.  Studies have shown that soy isoflavones and soy saponins cause this. Conjugated saponins cause bitterness and off-flavor, and heat-treated or less processed soy products have an astringent taste. Some studies state that rancid and off-flavor taste is developed due to the oxidization of unsaturated fatty acids. Various attempts have been made to eradicate this unfavorable taste with no success. Breeding is also used to eliminate lipoxygenase that causes the beany flavor in soy. It was found that extracting soy flakes with aqueous alcohol helps in improving flavors that are found to be objectionable in soy. Soy protein isolates produced from defatted soy flakes and washed with aqueous alcohol have improved flavor profiles; these are better than soy protein isolates produced from unwashed soy flakes.

Protein Isolates are expected to dominate the global plant protein market

Protein isolates are a more refined version of concentrates, with up to 95% protein, with foaming, binding, and texturizing capabilities. Given their high amino acid content, high solubility, and excellent emulsification and water-binding characteristics, it is easy to formulate isolates into meat substitutes.

Protein Isolates can also be texturized to create products with a meat-like consistency and appearance. Their high protein content and the presence of lysine, arginine, and branched-chain amino acids make them a viable choice in sports nutrition products. They also emerge as an alternative to whey and soy protein for bodybuilders. In addition, due to the high protein content of isolates, they can be used in lower quantities, resulting in significant cost reduction. The increasing demand for protein powders in bakery products will augment the demand for pea proteins over the forecast period. Being clean-label, allergen-free, and cost-effective compared to other proteins, pea protein isolates are popular in the processed food industry. Given their plethora of applications, protein isolates are expected to register the highest growth during the forecast period.

Increasing demand for proteins and rising consumer needs for proteins are driving the global plant protein market

DMI segments the Global Plant Protein Market into – North America, South America, Europe, Asia-Pacific (APAC), and the Middle East and Africa.

Meat substitute products such as plant protein burgers that were recently launched in the US to attract consumers towards plant protein products have also shown some influence on plant protein products in the US. Despite the developments in the Plant protein market the demand for animal protein is high compared to plant proteins, this is mainly due to the plant proteins are not able to meet all the functionalities existing with meat-based proteins. Consumers are increasingly demanding convenience and taste in plant proteins to motivate and integrate themselves with plant-based protein products. Thus the development of functional and tasty plant protein-based products from the industry players will drive the growth in the US plant protein market over the forecast period to 2025.

The global plant protein market is highly competitive and is experiencing new product development

The global plant protein market is a fairly fragmented market with a large number of players present in the market and a low market share for each player.  The consumption of soy protein is rising, and manufacturers are investing in innovative varieties of soy milk, oil, tofu, and yogurt. However, challenges like GMO and sensory factors still limit the players in the global plant protein market.

The companies in the market are competing among themselves with price, quality, and promotion playing the major factors. Distribution of the products and availability are key factors for the high sales of the major companies in the industry. Many new companies are entering the global plant protein market due to the low cost of investment and high growth rate of the market in the forecasted period.

Some of the major market players in the plant protein market are Archer Daniels Midland, Kerry Group, Cargill, and DuPont. The major companies are offering a wide variety of plant proteins, which is aiding the market growth.

 

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