Apply These Secret Techniques To Improve Nutricosmetics Market

Consumer awareness regarding the ill effects of synthetic chemicals used in popular cosmetic skin care products is driving them to opt for products with less harmful natural ingredients without compromising on beauty benefits. 

Non-GMO cosmetics are in trend as cosmetic formulations are incorporating more truly natural ingredients, and often follow developments in the supplement markets which already have a distinct non-GMO segment.

In a recent study of 30,000 consumers conducted by the Natural Products Association, 80% said they would pay more for products labeled non-GMO.  According to Soil Association Beauty & Wellness Report 2019, organic beauty brands are pioneering non-plastic, non-toxic and 65% of consumers expect brands to share ingredients sourcing. Nearly half of Millennials report that they are currently buying a skin care product free of synthetic chemicals and 59% report purchasing hair care products free of synthetic chemicals.

Consumer preferences are shifting toward these brands which also claim to use sustainable manufacturing methods, thus raising the product’s attractiveness to the consumer. The present consumer profile comprises an increasingly younger population that is willing to experiment with emerging brands. These brands use locally-sourced ingredients and non-traditional marketing channels which increase their perceived value to the consumer. Consumers are also seeking non-animal tested, and non-animal derived products and ingredients—already a long-standing trend in topical cosmetics. 

Hence, the transference in the direction of a healthier and fit way of life along with optimistic belonging of several organic ingredients like organic spirulina, organic lemon essential oil, and others, inspire the demand for the product in the global market for nutricosmetics is expected to drive the global nutricosmetics market.

The global vitamins market was valued at USD 1,392.44 million in 2019 and is estimated to reach USD  2,823.26 million by 2027, growing at a CAGR of 9.45% during 2020-2027.

A range of nutrients contribute to overall wellness and play a role in promoting the healthy appearance of the skin, including vitamins A, B, C, and E. Vitamin A is essential for the maintenance and repair of normal skin tissue and is a potent antioxidant that helps neutralize damaging free radicals. Vitamin C, or ascorbic acid, is essential for the manufacture of collagen, the protein that makes up cartilage, tendons, and other connective tissue, including the skin. Vitamin C also protects cellular structures, including DNA, from damage.

Antioxidants, such as vitamins C and E, have been shown to offer some protection from ultraviolet light-induced skin damage. These antioxidants can be found in vegetables and fruits, tea, and certain types of chocolate.

Diets high in vitamin C and linoleic acid (which is found in certain types of oils) and low in fat and carbohydrates are associated with fewer wrinkles and age-related dryness and less skin thinning.

Aptly named nutricosmetics, supplement companies are offering products that contain vitamins and minerals to support the physical appearance. Powder Gummies is a brand of vitamins and nutricosmetics from Indian startup Aesthetics Nutrition and is available only online on nine e-commerce platforms. Its products include multivitamins (vitamins A, B5, B6, C, and D) and a biotin blend for promoting hair and nail health. In Feb 2020, Aesthetics Nutrition is further eyeing online expansion and new product developments.

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