Best New Zealand Food Testing And Certification Market

Stringent food safety regulations

• Growing complexities in the food supply chain, economically motivated malpractices, instances of adulteration, lack of adoption of proper hygiene & sanitation practices during production, transportation & storage, lack of awareness about allergens, instances of cross-contamination, non-compliance with labeling laws, and other such factors have resulted in increasing instances of contamination of food products and are responsible for large-scale outbreaks of illnesses and poisoning in humans. 
• This has caused severe concerns among producers, end consumers, regulatory authorities, and other industry stakeholders, which led to the implementation of stringent food safety regulations.
• For instance, the Institute of Environmental Science and Research provides a comprehensive suite of food testing services for consumers, manufacturers, and exporters. ESR’s role in the meat export market is critical in assisting with the clearance of meat exported to international markets.
• Moreover, the outbreaks caused due to foodborne diseases have further encouraged the government to introduce various regulations on food safety and its quality.

Growing demand for honey tasting

• Stronger demand for natural foods during the COVID-19 pandemic has created a boom in the honey industry in New Zealand, thus driving the demand for testing and certification of honey.
• China is one of the top three export markets, especially during the past three years when there is a growing awareness among consumers of New Zealand honey products, particularly Manuka honey.
• The country exported 413 million New Zealand dollars' worth of honey the year by the end of May 2020, more than four times what they were worth 10 years ago. 
• In May 2020, honey exports were worth 49 million NZ dollars, which was an increase of 17 million NZ dollars, or 53 percent, compared to the same month last year, according to Statistics New Zealand.  Every year, they export high-quality New Zealand honey products to the US, Europe, China, and Japan.
• In 2017, the Government laid down specific criteria to ensure manuka honey was authentic. This contributed to the growth of various honey testing laboratories in New Zealand. A few of them are Manuka Med, Analytica Laboratories, and Eurofins Scientific among others.

Technological advancements in the testing industry

• The focus on reducing lead time, sample utilization, cost of testing, and drawbacks associated with several technologies have resulted in technological innovation and the development of new technologies in spectrometry and chromatography. 
• Wide-scale adoption of these technologies is an opportunity for medium- and small-scale laboratories to expand their service offerings and compete with large market players in the industry, as these technologies offer higher sensitivity, accuracy in results, reliability, multi-contaminant and non-targeted screening with low turnaround time, among other benefits. 

Regulations on GMOs

• The food safety testing market for genetically modified organisms (GMOs) is projected to witness a high growth rate during the forecast period.
• Changing government regulations on GMO labeling will boost industry growth. 
• Around 175 million hectares of genetically modified crops are grown in more than 25 countries.
• Developing regulations on GMOs, requiring manufacturers to disclose the GMOs in their products, will create new growth opportunities over the forecast timeframe.

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