Global Chewing Gum Market Growth Drivers

The health benefits of chewing gums are driving the market

• The health benefits linked with chewing gums will likely favor the market growth during the forecast period. Many studies about the cognitive advantages of chewing gum found strong evidence of improvement in cognitive functions such as working memory, episodic memory and speed of perception.
• Chewing gums help in preventing cavities and improving oral health. Sugar-free gum is known to be effective in preventing tooth decay, with its effects being similar to mouthwash and toothpaste containing fluoride.
• Chewing on sugarless gum just for 20 minutes after a meal can prevent teeth decay and gingivitis. According to an experiment in the Journal of Oral Science, participants who chewed gum with the sugar-free sweetener xylitol had less oral bacteria in their mouth shortly after chewing. 
• The American Dental Association (ADA) says people can reduce tooth decay risk by chewing sugar-free gum right after eating. Another significant benefit of chewing gum is that it can relieve the discomfort of a dry mouth. 
• A recent study even shows that chewing gum can be just as effective as prescription drugs for nausea. Chewing gum after colon surgery helps the patient recover sooner. 
• If the patient chews gum for fifteen minutes at least four times daily, it will reduce their recovery time by a day and a half. Saliva flow and Product Types are stimulated when the gum is chewed.  

Chewing gum can reduce acute stress and anxiety

• The impact of chewing gum on stress brought on by the Trier Social Stress Task has also been investigated (TSST). A five-minute public presentation and a mental math exercise are required for this activity. Measurements were made at the baseline, before, during, and after a period of recovery. 
• Gum decreased self-rated anxiety, with the post-baseline sessions showing the largest impact. The identical stress-induction technique was later employed in a study. After the TSST and recovery, stress levels for the gum condition decreased. 
• Stress has a high human and monetary cost. According to figures from the HSE website in the UK, there were 400,000 cases of stress in the country's 1,152,000 cases of work-related diseases in 2010–2011. Therefore, the growing cases of stress are driving the growth of the market in the forecast period.
• Chewing gum has been linked to better cognition and memory, and a study with magnetic resonance imaging (MRI) tests found that chewing gum activates the part of the brain associated with memory. The millennial population is interested in chewing gum for its mental health-oriented benefits.
• The majority of research on mental health and chewing gum has been carried out with non-clinical samples. However, if chewing gum can reduce feelings of stress it may attenuate feelings of depression, a stress-related disorder.

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Market Opportunities for increase in demand for Chewing Gum Market

Increase in the demand from the young adult population

• Growing demand from the young adult population for goods like teeth-whitening chewing gums and mouth fresheners that promote oral hygiene by preventing mouth problems offers producers opportunities for growth. These Product Types provide health benefits due to a rise in the market's demand for similar goods.
• The market's consumers strongly choose the sugar-free chewing gum category. People of the contemporary age frequently purchase Product Types with health and fitness benefits.
• This creates opportunities for leading players in the market to produce sugar-free and health-oriented chewing gums. The millennial population is interested in chewing gums for its health benefits and fitness-oriented benefits.
• Chewing gum is available in different flavors such as blueberry, peppermint, watermelon, and others which is the main factor in its growing popularity among millennials. 

Rising popularity of functional chewing gums 

• The increased demand for functional chewing gum with therapeutic properties is anticipated to help the market expand. The consumer response to goods like tooth whitening gums, energy gums, weight-loss gums, sleep gums and focus gums has given producers new market opportunities. 
• Companies are always discovering new applications for which practical chewing gum can be made. The main difficulties these manufacturers of functional chewing gum have been attempting to solve are mental well-being and stress alleviation.
• For instance, private investors gave Rainbow, a French cannabis firm, EUR 1 million in June 2020 to develop stress-relieving Product Types. The business also unveiled the Kaya wellness brand. It creates cannabidiol-based chewing gums to help people fight stress daily with natural formulas appropriate for all situations

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