Asia Pacific Food Colorants Market

Asia Pacific evolved as the fastest growing region with a CAGR of 7.19% during the forecast period. The market value in this region is likely to reach USD YY million in 2027, from its recorded value of USD YY million in 2019. Strong and increasing awareness of natural food colors among the consumers and rising disposable income, offer a high growth potential for the development of the food colorants market. 

China, India and Japan are some of the leading countries for the adoption and use of food colorants in APAC. China and Japan are well-established markets, contributing a significant market revenue share of 39%  and 12% in the region. 

Japan's food colorants market is likely to reach USD YY million in 2027, from its recorded value of USD YY million in 2019, growing with a CAGR of 5.18% during the forecast period. 

After Europe and the United States, Japan has the strictest regulations for the usage of synthetic colorants in food products. It has resulted in a ban on the trading of several products containing artificial colorants and provided an opportunity for manufacturers of natural color. 

Food colorants have a wider and extensive application in various food segments, such as dairy, confectionery, meat, beverages, and bakery, with moderate usage in the oils and fats categories. 

The Japanese style of cuisine, which involves the usage of five essential colorants, white, black, red, green, and yellow, in every meal, is an important driving factor for the domestic food colorants market. 

Manufacturers are rolling out innovative products to fill the gaps to serve the needs of the application segment. For instance, in 2019, the Japanese firm, San-Ei-Gen, launched a red-radish-derived food colorant that does not impart off-flavors in applications, including beverages.

The Indian food colorants market is expected to grow with a CAGR of 7.34% during the forecast period, owing to easy availability of fruits and vegetables. The production of vegetables and fruits is high in India, due to the presence of a large production area. Orange colors derived from saffron, achiote and carrots are highly produced in the country. 

Consumer demand for appealing food has risen as a result of shifting lifestyles and increased economic prosperity, resulting in a rise in the country's food colorants market. As a result, plenty of different local players are entering the market in search of a foothold.

For instance, in January 2021, GNT and Anshul signed a distribution agreement as Food Safety & Standards Authority of India published new standards for Coloring Foods. GNT International has appointed Anshul Life Sciences to distribute its EXBERRY Coloring Foods across India. 

Consumers in the country prefer low-cost foods, which contributes to increased use of synthetic colors in the processed food industry, as food color plays an important role in improving visual appeal and appetite.

Food colors in various foods are permitted by the FSSAI, an Indian regulatory body. Synthetic colors like tartrazine, sunset yellow, quinoline yellow, indigo carmine, and amaranth are commonly used in the market studied.

China food colorants market is expected to grow with a CAGR of 8.15% during the forecast period, reaching USD YY million in 2027. Because of the country's higher consumption rate, processed meat and seafood are a major application area for food colorants.

For instance, in 2019, China has increased its beef consumption by 11% to reach 8.33 million tons, with per capita consumption jumping from 4.88 kg in 2016 to 5.95 kg in 2019.

On the other hand, the Australian food colorants market is likely to reach USD YY million in 2027, from its recorded value of USD YY million in 2019. The key driving factor for food colorants in Australia is shifting consumer preference towards colored food products. Moreover, edible color utilization to enhance the visual appeal and texture of the items is a key factor enhancing product penetration. 

The different regulatory environments in the country is affecting the food colorants market, with the rise in food safety issues. Food colors, like all other food additives, must be approved by Food Standards Australia New Zealand (FSANZ) before being used in food or beverages sold in Australia or New Zealand.

The food colors currently approved have been used safely for decades and FSANZ reviews all new evidence about the safety of food colors. However, surveys undertaken by FSANZ have found that Australian children consume low levels of food colors.

Taiwan, South Korea, and New Zealand are some of the other countries in Asia Pacific whose market value is likely to reach USD YY million in 2027, from its recorded value of USD YY million in 2019.

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