Animal Tracking: Expanding Demand from Pet Parents

Animal tracking devices helps in monitoring and understanding the movements of individuals and group move within restricted area and migrate across the oceans and continents. The key benefits associated with usage of tracking devices for animals includes easy animal identification, ability to conduct frequent health monitoring activities remotely, early mastitis detection and others. Increasing consumer demand for cost-effective health & behavioral monitoring and favorable government policies are primary factors driving the global animal tracking market. 

Increasing government initiatives and funding to protect the wild life and poaching activities through advanced technologies is major factor driving the animal tracking market

Increasing demand for highly efficient tracking equipment from commercial cattle grower to monitor behavior of their cattle is the primary factor driving the global animal tracking market. Rapidly changing environmental conditions, increasing interests among the cattle growers towards advanced behavioral and health monitoring of their species is expected to further boost adoption of tracking devices by animal growers and zoos during forecast period. It is estimated the extensive usage of tracking devices has increased milk yield by 15% over the previous. Increasing concerns over the farmers towards preventive health maintenance of their animals to boost the annual yield is expected to boost the utilization of Animal Tracking during next few years. Increasing adoption of tracking devices by the animal organization to monitor the poaching activities of various wildlife animals is additionally driving the global animal tracking market during forecast period.  Moreover, increasing research activities across the major developed nations towards behavioral analysis of various species through tracking devices is further expected to boost the market for Animal Tracking globally during forecast period.

High cost and lack of awareness among the communities are hindering market progress

High cost of the existing devices and lack of awareness among the communities regarding advanced animal tracking devices hindering the growth of animal tracking market globally during forecast period. Majority of these tracking devices are currently under development stage and commercial product are experiencing high technological challenges.  The major technological challenges faced by these manufacturers includes user experience, battery life and accuracy in detected information,

GPS animal tracker is experiencing new technological innovations and developments focused on wild species

GPS tags dominate the global animal tracking market owing to high technological and economical variance over its other compatriots. Current GPS animal tags has the potential to calculate the location of an animal at specific time intervals using positions estimated by network of satellites. Various body attachments used through GPS technology includes collar attachments, harness attachments, direct attachment and others. Increasing adoption of GPS tags by the scientists, farmers and other wildlife communities to prevent poaching activities due to its high efficiency in delivering precise location of respective species is further expected to boost the market for GPS tags globally during forecast period.

North America to dominate the global animal tracking market

DMI segments the global Animal Tracking market into – North America, South America, Europe, Asia-Pacific (APAC), and Middle East and Africa.

North America is expected to dominate the global animal tracking market owing to high presence of stringent government regulations and policies towards implementation of animal tracking equipment’s in current farming practices. The United States Department of Agriculture mandates and regulations regarding the health and safety of US livestock is expected to boost the adoption of animal tracking devices during forecast period. High presence of commercial farming communities associated with adoption of advanced tracking equipment for the healthy maintenance of cattle and other livestock is further expected to boost the market for animal tracking equipment in North America during forecast period.  

The global animal tracking market is highly competitive and is experiencing new technological innovations

The global animal tracking market is highly competitive with new market players with advanced technology are entering into market. Key market players include – Telemetry Solutions, Inc., MiniFinder Sweden AB, Whistle, Hidrolab Ltd and many others.

The market is currently experiencing huge R&D activities for the developments of novel technologies with higher batter life. New product launches with higher battery life, lighter in weight properties is the major strategy adopted by the prominent players in the global animal tracking market. In October 2019, FindMy launched its new FindMy e-Bell Model 2 Collar animal collar which is robust, smaller, lighter, and possess longer-life replaceable battery.

Animal Tracking Market Taxonomy:

By Product

• GPS Tags
• Argos Doppler tags
• Electronic Tags
• Others

By Deployment

• Mobile Phones
• PC’s
• Others

By Animal Type

• Cattle
• Horses
• Sheep’s
• Companion Animals
• Others

 

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